The ICE Difference

ICE Cable dealers make more money

Pay less for the products you buy

We make some pretty awesome stuff, but we also run a really tight ship, which means we can sell the best wire & cable in the industry at below market prices. We don’t think you should be paying extra to support an inefficient company with massive overhead.

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Optimize your wire purchasing process

Since we only do wire & cable, we can stock a full line of Residential & Commercial AV, Data, Automation & Lighting cables. That means, when you deal ICE, you’ll save yourself the hassle and administrative costs of managing multiple wire vendors with spotty stock and different lead times.

Want to learn more? Check out our Wire Buying Guide, it contains a bunch of tips you should know, whether you buy from us or not.

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Finish your jobs faster

Labor cost is often the largest and hardest to control expense in any AV project. Our Big Mouth Payout (BMP) boxes, iLabel cable identification system and ascending/descending foot markers make ICE the fastest, most efficient pulling cable out there. Make your prewires go smoother and easier so you can worry about all the other things you need to worry about.

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Take advantage of ICE’s sales and marketing strategies

Time to grow your organization to the next level. With ICE, you get access to high-level business development strategies and resources – For Free. We believe it’s in our best interest to help you build your business and we’ll be helping you in a number of different ways. From sales training to marketing strategy to SEO analysis, we’re invested in helping you to make more money. Look for new videos, articles and downloads on a regular basis.

We do one thing well, instead of many things poorly.

At ICE, we only do wire. Sure, we make some related accessories, but we live wire & cable day in and day out. Honestly, we think that’s the way it should be. When you need wire, we think you should be dealing with the company which does wire the best, not a company where wire is just one out of 20 different product lines.

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Want to get started?

Getting started with ICE is super simple. All you have to do is fill out our Express Sign Up form (it’ll take about 5 minutes). From there you’ll be able to place orders or check pricing from our website.

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Click here if you're a dealer or distributor looking for pricing.

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Free Download

Guide to Buying Wire

There is a lot of variability in the wire market. We put together a PDF with some tips so you can make sure you're getting the right product at the right price.

Download Guide